Vimeo’s comedic marijuana web series High Maintenance is about to enter rarefied air. Deadline reports that HBO has snapped up the show, making it only the second online production to ever be promoted to premium cable, joining Showtime’s Web Therapy. The announcement came on April 20, affectionately known to stoners as National Weed Day.
Created by husband-and-wife writing team Katja Blichfeld (30 Rock‘s casting director) and Ben Sinclair (Sisters), High Maintenance centers on a Brooklyn pot dealer known as “The Guy” (Sinclair) who serves a diverse and colorful set of clients and finds himself interacting with their daily routines in offbeat and unexpected ways.
“High Maintenance has proven to be one of today’s most highly-acclaimed online comedies,” said HBO’s president of programming, Michael Lombardo. “We are thrilled to bring this sophisticated and clever series to our HBO audience.”
Blichfeld and Sinclair produced the first three-episode season of High Maintenance on their own and allowed viewers to watch for free. Vimeo then picked up the series and offered the second season for $1.99 per episode on its Vimeo on Demand platform. The show, which was Vimeo’s first original series, garnered strong reviews and high sales. Notable guest stars included Broad City‘s Hannibal Buress and Downton Abbey‘s Dan Stevens.
In a statement, Blichfeld and Sinclair said, “We have been growing this show organically for three years now, and we are elated to bring in into full maturity at HBO.”
HBO has ordered six new episodes of High Maintenance and will offer the previous 19 episodes on HBO, HBO NOW and HBO GO later this year.