Interactive Trailer: Scott Pilgrim vs. the World
In case you needed more proof that Scott Pilgrim vs. the World is going to kick ass and awkwardly take names, check out this interactive trailer. You can click on images as the trailer is playing and unlock neat facts, featurette, film-to-comic comparisons, and other really cool easter eggs. This trailer is better than some movies I’ve seen this year.
If you want, you can choose to unlock everything at the end of the trailer, but it’s fun to point and click. Of course, this isn’t the first neat promotional tool for this film; many are already familiar with the Scott Pilgrim avatar creator (http://www.scottpilgrimthemovie.com/avatarCreator/), which is pretty fun too.
And that, Hollywood, is how movies are marketed.
– Dave Robson