1. Buried: Grade F
The first two posters this week are great examples of what makes a poster good, and what makes a poster bad. This is the bad one. Critic blurbs are always a bad idea. It makes the film seem a little unsure of itself, like advertising an inferiority complex. But, what is worse? Using the critic blurbs in the actual graphic makeup of the poster. It comes off as trite, and, no pun intended, shallow.
2. One Too Many Mornings: Grade B+
Here is an example of a good poster. It is simple, it doesn’t overwhelm the eyes. The expressions on the faces of the three people, allows one to play a little guessing game on their places in the film. They could have very easily filled all the open space of the poster with nonsense, but they didn’t.
3. The Expendables: Grade B
The first really good poster I’ve seen from The Expendables. It is the first poster that isn’t completely dominated by the tongue-in-cheek listing of all the stars, coupled with the images of their best serious looks. Here we get cool design, coupled with the old school weathered look. The grindhouse style posters are starting to become overdone, but it is a trend in movie posters that is still far and away better than most.
4. Black Swan: Grade B
Personally, this poster scares me. It is very unsettling, and I don’t like looking at it for very long. That’s probably a good thing. Well done.
5. The Parking Lot Movie: Grade C
Just as I was about to write this, I gave the poster one more looksy, and I noticed that the cars are colored to represent a waving American flag. I like little Easter eggs like that in things. However, the rest of the poster is kind of drab looking and dull. Nothing really jumps out an catches one’s attention.
6. Like Dandelion Dust: D-
There is a lot going on in this poster, and none of it is interesting. The images in the background are difficult to see, and between the list of actors, critic blurbs (I’m on a rampage with critic blurbs this week) and list of awards wrapped around the difficult to see melodrama of the images it is enough to make one dizzy. The more info that is crammed into a poster without any creativity, the uglier it gets.
7. Gerrymandering: Grade B
Another breath of fresh air that may not be particularly witty or clever, but it is neat and detailed, and easy on the eyes. There is a lot less going on in this poster than many others, but one can actually admire this poster for a moment unlike many others.
8. Case 39: Grade C?
Every week I manage to choose a poster I feel absolutely nothing for. It does not provoke me in either a negative or positive manner. I’m not sure why I manage to do this, possibly a deep seeded masochistic urge? Perhaps not, but either way I still find myself staring blankly at my computer screen trying to find something about a particular poster every week. Maybe I will start another weekly award. The most harmless poster of the week? The most neutral poster of the week? If anyone is reading this, maybe you have a suggestion?
9. The Death of Alice Blue: Grade A
This very nearly earned Poster of The Week status. It’s odd, funny, and rather pretty to look at. The accentuations of the red lips and eyes against the blue/green background is very nice, and notice the critic blurbs, they are there, but small, they don’t insist one reads them, instead the focus remains on Alice Blue (I’ll assume that is her) and her quirky little friends.
10. Let The Right One In: A+
This weeks Poster of The Week is a special edition poster for the Toronto After Dark Film Festival. There were several that looked quite good, but this was, in my opinion, the best. The blood is perfect against the gray/blue setting. The hand drawn illustration adds a kitchey feel but, it also doesn’t lose the gloomy mood that possesses the film.