As our last thrilling episode ended in June, we had left poor, helpless, hapless Hollywood tied to railroad tracks with the July/August Express out of Union Station barreling down, dastardly Audience Disinterest at the throttle, henchman Audience Apathy throwing on more coal. But wait! Are those cavalry bugles heard from just over the hill? …
Hollywood needs a hit Actually, Hollywood needs a bunch of hits. Actually, Hollywood needs a bunch of big, fat, through-the-roof hits. And with the summer – and the year – half over, the time to come up with them is running out. The movie business finished 2010 with the second highest domestic box office on record: $10.2 …
Trying to get Hollywood to change direction is not unlike trying to steer an elephant by poking it in its thick-hided ass with a matchstick; it doesn’t exactly respond like a Maserati. And that’s a problem because there are some box office signs suggesting the American movie industry needs – may, in fact, desperately need, …
Battle: Los Angeles Directed by Jonathan Liebesman Written by Christopher Bertolini 2011, USA Before I attended the midnight screening of Battle : Los Angeles on the day of its release, the first couple of reviews had begun to trickle through onto IMDB from screenings earlier that day. One of them gave it a scathing 1/10 …
Battle: Los Angeles is one of the most anticipated sci-fi films to be released this year. The original trailers made my “best of 2010” list, and now the film’s marketing campaign has outdone themselves yet again. Below are two new “viral” marketing attempts to help promote the film even more. Enjoy! Plot synopsis: For years, …