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Enough Room for a Select Few: Why Reducing Marketing Costs is No Small Task

A couple of articles ago, I described a “process of excitement” that filmgoers experience with each new release, especially if the film is the next entry in a franchise or directed by one of Hollywood’s top auteurs. We need everything that will help us bide our time until the film’s impending release date, and each …

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The Daniel Craig Era: Bond takes two steps forward, one step back

With Spectre out in theaters, there has been no shortage of debate among Bond fans about where this entry lands in the series’ spectrum of quality, with some like PopOptiq’s own lead film critic J.R. Kinnard calling it “a glorious love letter to classic Bond”. To some this will sound like exactly what they want …

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Blinded By the Dollar Sign: The Problem with Hollywood’s Ballooning Budgets

The process of excitement for us filmgoers is normally the same. We hear about a film in development that appeals to us, especially if it’s the next entry in a popular franchise, and then we patiently wait for, or perhaps anxiously anticipate all that comes next: director, screenwriter and casting announcements, set photos and promotional …

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The Cultural Impact of James Bond

Editor’s Note: This article was originally published May 5, 2015. Ian Fleming’s James Bond is one of the most recognizable and successful characters in modern popular culture.  The novels have sold over 100 million copies, and the film franchise is the second most successful in history, having been recently displaced by the Harry Potter series.  For most …

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‘Spectre’ is an entertaining and bombastic swan song for Daniel Craig’s James Bond

Spectre Written by John Logan, Neal Purvis, Robert Wade and Jez Butterworth Directed by Sam Mendes UK, 2015 “It’s just a matter of perspective,” says James Bond to evil mastermind Oberhausen as they discuss the difference between killing and dying, and this line best sums up how much an audience will enjoy Spectre, the latest – and quite …

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‘Spectre’ Bond song ‘Writing’s On The Wall’, by Sam Smith, gets a music video and official youtube release

One of the most iconic aspects of the films of James Bond, one of the longest-running film franchises that has been going on for over 50 years, has been the title song. Unofficially referred to as the “Bond song”, past performers have included  Shirley Bassey (who performed the Bond songs of the same name for …

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Listen to Sam Smith’s theme song for ‘Spectre,’ ‘Writing’s on the Wall’

Is this the next catchy James Bond tune? Time will tell, but the new theme song for the latest James Bond movie, Spectre, was released on Friday and is sung by Sam Smith, who was announced as the singer of the tune a few weeks back. Smith follows Adele, who sung the award-winning theme for …

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The 10 Most Anticipated Movie Scores of 2015

Film scores are pretty ephemeral to a large chunk of the movie-going populace, where music isn’t noticeable unless a triumphant fanfare or sweeping ballad draws enough attention to itself. So if scoring is already the film industry’s unappreciated middle child, how silly is a list about ones that haven’t been released yet? Very silly. Oftentimes, …

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Bond 24 announces its official title and cast

Thursday morning from the 007 stage at Pinewood Studios, director Sam Mendes officially revealed the title of the 24th installment to the James Bond franchise: Spectre.   The title comes from one of the Bond franchise’s long standing secret organizations, standing for “Special Executive for Counter-intelligence, Terrorism, Revenge and Extortion.” Following Skyfall and Casino Royale, its …

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