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New Projects: The ‘New Coke’ marketing blunder comes to film

Remember New Coke? If you do, the ’80s called and they want their jokes back. But as a reminder, in April of 1985, just over 30 years ago this week, Coca-Cola, one of the longest surviving American companies who had successfully dominated the market with a time-tested product, had decided that to stave off the …

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