PopOptiq is the creation of a team of like-minded pop-culture devotees from across North America, the new incarnation of the pop-culture webmagazine formerly known as Sound on Sight. Our goal is to create worthwhile original writing, podcasts, and other content on the subject of visual pop culture. While we place an emphasis on independent and genre-based work, we find value in all modes of expression, as well as the intersections therein, an ethos that applies to all four of our main areas of interest (Film, TV, Games, and Comics). There is more to discover in all of these mediums than ever before, and we strive to make our enthusiasm and expertise infectious.