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Titans: George Lucas v. Steven Spielberg (part 1)

George Lucas and Steven Spielberg.  Three and a half decades after their breakout successes, they remain arguably two of the most potent brand names in American entertainment and understandably so.  Probably more than any other two individuals, they have been – for good or for ill — responsible for a massive reconfiguration of media entertainment, …

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2010 Box Office: Signs, Portents and Omens

The 2010 year-end box office tallies are in and it was good news/bad news/worse news/how-much-worse-can-it-get? news for Hollywood. The good news: The industry rang up $10.2 billion domestic last year; down a bit from $10.65 in 2009, but still enough to make 2010 the second-best year ever for ticket income. The bad news is box …

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Marketing Genius brings Adidas and Stars Wars Together

While it may be a few decades late, Star Wars has now become a fashion statement of sorts, with Adidas releasing a line of Star Wars trainers. Some of them are inspired by various characters or spaceships, like a Stormtrooper, Tie Fighter, or X-Wing pilot (above). One style has several iconic scenes emblazoned right on …

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