Marketing Genius brings Adidas and Stars Wars Together
While it may be a few decades late, Star Wars has now become a fashion statement of sorts, with Adidas releasing a line of Star Wars trainers. Some of them are inspired by various characters or spaceships, like a Stormtrooper, Tie Fighter, or X-Wing pilot (above). One style has several iconic scenes emblazoned right on the shoes. From what we’ve seen in the preview of next year’s line, the following shoes will be split into three packs – Characters, Vehicles, and the Direct Pack.
This pack takes the most iconic moments and characters from the Star Wars saga and brings them to life across five sneakers, two short sleeve T-shirts and the Superstar Track Top.
For this pack, we have taken inspiration from the well known vehicles and crafts from the Star Wars saga and translated them to our five most iconic adidas Originals sneakers and two key adidas Originals apparel models. Across these models we have paid homage to the distinguished features of airborne crafts and land based vehicles from both sides of the Force and executed them to appeal to both adidas and Star Wars fans alike.
Darth Vader and the Stormtroopers appear in this pack as well as in the Characters pack. Also, the Women’s Game Mid silhouette that appears here is inspired by Princess Leia, featuring gold detailing paired with a modern high-top silhouette with matching apparel.
Along with the shoe line come a few different pieces of apparel, such as a Darth Vader chest plate t-shirt, as well as a few design hoodies. The line is expected to be in stores next month, with a special web application announcing the Adidas and Star Wars collaboration in the coming weeks. From a galaxy far, far away to a street corner near you, the campaign is being launched with a Facebook/related Death Star application, a series of local launch parties, and a 60 second commercial featuring Darth Vader and well known Adidas ambassadors.
Until then, check out these images of a few of our favorite products below.