While Seth Rogen’s acting profile has noticeably risen over the last few years to firmly plant him in A-list territory, his writing career has also seen an upswing, as he has shared writing duties with frequent collaborator Evan Goldberg on films such as Superbad and Pineapple Express. For their next project, however, the screenwriting team has chosen to tackle the end of the world sub-genre of disaster movies. Titled This is the End, the project also sees Rogen and Goldberg share directing duties, marking both their debuts in the role. Rogen also appears onscreen, joined by Jonah Hill, Danny McBride, James Franco, Martin Starr, Mindy Kaling, Paul Rudd, and Emma Watson.