The moniker “It’s Not TV. It’s HBO” has never been more true than now. HBO is taking a big step in its competition with Netflix, going fully digital for the first time with their new online streaming service HBO NOW.
For millions of cord-cutters and fans who have watched HBO’s hit shows via shared passwords, HBO is now hoping to reel in those users with an app that no longer requires you to have a cable subscription in order to watch their programming. According to Indiewire following an Apple event today, for $14.99 a month, subscribers can access HBO’s full library of shows, movies, documentaries, and even pay-per-view events like boxing matches via iPhone, iPad, iPod Touch and, for now, exclusively via Apple TV.
The service launches in April, just in time for Game of Thrones Season 5, and those who join the service via their Apple TV or iOS device in April will receive a 30-day free trial subscription.
Much like their current app HBO GO, HBO NOW will have all of their programming available online as soon as it airs on live TV.
It appears as though HBO NOW will be available on other devices and streaming platforms after a three-month exclusive window HBO has with Apple is up, but it’s unclear whether HBO will keep operating the now superfluous HBO GO app.
Watch the trailer for HBO’s announcement below: