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Video: History of Product Placement In Movies

Recognizable brand names have appeared in movies since the early 1920s and perhaps even before. Among the first famous silent film to feature product placement was Wings (1927), the first film to win the Academy Award for Best Picture. It contained a plug for Hershey’s chocolate. Perhaps one of the most successful movie product tie-ins was when Karen sortito created a BMW campaign for the film GoldenEye. The BMW car, a Z3, was a new model at the time but with the increase of box office sale to the Bond flick, helped the sales of the car spike. While product placement does help in increasing the film’s budget it can also be incredibly shameless at times.  Well now Filmdrunk has gone through some of their favorite, and not so favorite films to find prime examples of product placement that will make you cringe, and mashed it up into one video for your entertainment.