A Look Back at Spike Jonze’s 2002 Ikea Commercial

It turns out Oscar-Winning director and screenwriter Spike Jonze (Her) has an extensive catalogue of commercials. Take, for instance, his charming 2002 Ikea commercial, which melancholically chronicles the throwing away of an old lamp and serves as a testament to the filmmaker’s ability to – with just the right shots, lighting and score – manipulate our emotions.

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