Chasing Mr. Brainwash: The Final Word on “Exit Through the Gift Shop”

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No film has ever generated the type of controversy enjoyed by Exit Through the Gift Shop; the film’s notoriety is literally unique. While many documentary films have been controversial due to their content, their approach or their claims to validity, Banksy’s street-art documentary is the first film to have people saying ‘If it’s real, it’s brilliant. If it’s fake, it’s even better’.

A quick explanation of the controversy: Exit Through the Gift Shop is, ostensibly, a documentary about an amateur film maker named Thierry Guetta who, through an unbelievable series of coincidences and luck, becomes the unofficial video-scribe of the emerging street art movement. The film is narrated in part by Bansky, the world’s most famous street-artist, who has never publically revealed himself and appears with his face covered by a hoodie and his voice disguised.

Gift Shop claims that Thierry is a cousin of famous British street artist “Space Invader,” who allowed him to film his street-art exploits around France. It was through this association that Guetta gets introduced to Shepard Fairy and finally to the world-famous (and famously secretive) Banksy, who bafflingly agrees to let Thierry film him. After years of sycophantic association with these artists, Thierry Guetta starts producing his own work under the name Mr. Brainwash. Despite his work being horribly derivative, it sells for vast sums of money and he becomes an art icon himself.

The story was great, the footage amazing, and the film was incredible. The only question was, is any of it true? Was Thierry a real person, or had Banksy created a character to tell the story of a movement he was on the vanguard of? Was Thierry, in fact, Banksy himself?

I started this piece without a trace of journalistic neutrality; I was 100% certain that Exit Through the Gift Shop was staged. Not initially, but after hearing the arguments, re-watching the films several times and doing a bit or research, I had come to two conclusions: First, the film was not a documentary; it was a satire, a commentary, a fakeumentary, something we needed a new term for. Second, Theirry Guetta was certainly not real and was likely Banksy himself. I had all my interpretations worked out: Banksy had subverted the documentary form in the same manner he subverted public property, commenting on it while using it to tell his own story. There are a lot of good reasons to think all of these things, and I found tons of them, but ultimately, they aren’t true. And I can prove it.

A few weeks ago, a small news item appeared on ( Sean Bonner, a noted media blogger and art gallery owner, ran a story about Theirry Guiletta, aka Mr. Brainwash, being sued by iconic counter-culture photographer Glen E Friedman for copyright infringement. Friedman, responsible for documenting the popular emergence of numerous sub-cultures, from skateboarding to Hip Hop, was suing MBW for illegally using his seminal Run DMC picture on invitations to his “Life Is Beautiful” art show. The news surrounding this story focused mostly on the issue of artistic ownership, but Bonner’s article carried two other important implications:

In the article, Bonner says “to disclose my connection to this, I previously co ran an art gallery that worked closely with Fairey, Friedman and Guetta’s cousin, Space Invader. I met Guetta many times via the gallery, long before he became Mr. Brainwash. Glen and I were both deposed in relation to Shepard’s dispute with the Associated press, and I consider both he and Shepard personal friends1”. This was quite a claim, since popular opinion held that Guetta was a fictional character.

I spoke to Sean Bonner over the phone, and he was only too happy to disclose his relationship with Theirry. Sean said that when he ran Sixspace, a contemporary art-gallery in LA that featured work by, among others, Shepard Faiery, Guetta “hung around a lot, and was no one special. Not a remarkable person… at all”. When I asked him about his reaction to the controversy surrounding the existence of Mr. Brainwash, Bonner laughed and said “Yeah, that’s hilarious. I can tell you, I’ve been in the same room as Banksy and Theirry, and no, they’re not the same person.” He then said “as for the lawsuit, there aren’t too many federal cases against fictional characters.” And he’s right (of course).

A very quick bit of research turned up a public record of the case details, including the name of Friedman’s counsel and the case number. Douglas A. Lindne, of the Linde Law Firm, confirmed over the phone that he is indeed representing Mr. Friedman in his lawsuit against Mr. Thierry Guetta, aka Mr. Brainwash. Mr. Lindne returned my call, saying: “So, you’re entering the crazy world of Mr. Brainwash! Well, what can I tell you? He is a real guy, he’s been deposed, he’s given statements on the record and we really are suing him.” Linde confirmed the details of the case, saying that Mr. Guetta had “used the RUN DMC image in a variety of ways, including invitations, several limited edition prints and I believe one large-scale piece… which he sold and profited from.”

RFC Case Number:  C-G10-14T

Court Case Number:  2:10-cv-00014-DDP-JC

File Date:  Monday, January 04, 2010

Plaintiff:  Glen E. Friedman

Plaintiff Counsel:  Douglas A. Linde, Erica L. Allen of The Linde Law Firm

Defendant:  Thierry Guetta aka Mr. Brainwash

Does 1-10

Cause:  17:101 Copyright Infringement

Court:  California Central District Court

Judge:  Judge Dean D. Pregerson

Referred To: Magistrate Judge Jacqueline Chooljian2

There you have it. While conspiracy theorists may jump all over the fact that Bonner, Fairey, Friedman and Bansky have been collaborating for years, in one form or another, the fact remains: Thierry Guetta is a real person. He has been deposed in a Federal court. He’s real, and he isn’t Bansky.

While that is not a terribly exciting outcome, nor it is what I hoped to find when I started looking, it is conclusive. And so we’re back to what we all thought after watching Exit Through the Gift Shop: That it is a brilliant documentary that captures the emergence of an important movement through an incredible character. It certainly is unbelievable, but in a more tangible, perhaps slightly less compelling way.

Mike Waldman

  1. Mike Waldman says

    I think people are missing the larger implications of this law suit, and I’m sure that’s my fault for not enumerating them properly.

    The lawsuit against MBW is over invitations to his “Life is Beautiful” show, depicted in Exit Through the Gift Shop. Were there any connection between the show and any part of a film production, or if it was creatively influenced by Banksy or the films producers, whether earnestly or as a stunt for the film, that would have come out in court. Banksy and other people associated with the film would have been deposed. They weren’t. In fact, the only other person from Gift Shop deposed for the lawsuit was one of the Life is Beautiful organizers who also confirmed that the show and invitations were MBW creations.

    So not only does the lawsuit confirm Guetta’s existence, it verifies the legitimacy of his work depicted in the film and really the story told in Gift Shop (as it pertains to Theirry).

  2. […] recent post on Second Sight (“Chasing Mr. Brainwash: The Final Word on ‘Exit Through the Gift Shop’”), revealed recent court documents that negate first of all the suspicion that Guetta and Banksy are […]

  3. Dan R says

    Liek everyone else said… I never questioned whether Thierry was real or not. I wondered if he was being puppeteered by Banksy to play the biggest prank ever on the art industry namely his show.

    If you can research that then it would put the issue to bed for me.

    PS Great work here!
    PPS Banksy u r a freakin gee-na-yoos always making me laugh and think.

  4. The Baltimoron says

    What kind of idiots are there that think that ETTGS is fake, but bought “I’m Still Here” for more than a nanosecond? Does no one else in the world have a functioning bullshit detector?

    Guetta has the same skills and talents as a top DJ–you can call him derivative, but the way he mixed and tweaked others’ existing work was perfect. His inside perspective into the styles and methods of so many of the top street artists put him in a unique position to meld them all into one brilliant mashup. The wonderful innocence that comes from Guetta is the same thing that gives the film its charm. That an offhanded comment meant simply to get him out of Banksy’s hair was the catalyst that spawned the climax of the film is why this REAL documentary was so successful and beloved by its audience.

  5. […] Chasing Mr. Brainwash from […]

  6. Jefferson says

    For more insight take a moment to watch this 45 minute interview with the films editor and producer:


  7. Calvin says

    I don’t think the fact that Guetta and Banksy are different people proves that the film was true. One could make that case that it’s ‘real’ up until the point that Banksy takes Guetta’s footage to re-edit and encourages him to make art. That’s where it really spirals into satire.

  8. AFrench says

    I think you totally missed the point of the whole film. It was Banksy taking shots and making fun of the very constituency that supports him. Of course Guetta was real. But he was deployed so as to show, with the right marketing, that the people who pay ludicrous sums of money for their ‘art’, can’t even tell the difference between someone with talent, and those who simply regurgitate mass media in slightly different ways. Reiterating: Real person, contrived storyline to show the idiocy of the masses.
    And apparently Banksy continues to win, seeing as how few realize the true meaning of this. Keep laughing at those people who consider themselves connoisseurs while you rake in their money, Banksy. They obviously deserve it.

    1. Felonious PUnk says

      Amen, AFrench. Too many people are saying that the mystery is whether Guetta is real. I think those people were understandably confused by the movie, but the fact remains that the mystery is whether Guetta consistently acted of his own volition or as a pawn directed by Banksy, which, either way, is something a little harder to prove. The movie grows in its compellingness not diminshes. There are so many ways to look at it. In the end I think it will rest as a tender look at a man with so much passion that he doesn’t always know what to do with it.

      Oh, and thank you, Mike Waldman, for posting that cool Shepard Fairey Youtube clip. Seems like a very cool cat.

  9. Marc-Andre Laporte

    Mr. Brainwash existe pour vrai… preuves à l'appui: (via @lkblais)

  10. Brett Merritt

    If you've seen EXIT THROUGH THE GIFT SHOP, this is a good read: via @sound_on_sight

  11. ray compton

    Thierry isn't Banksy, MBW is getting sued; more on the mystery of "Exit Through The Gift Shop" RT @sound_on_sight

  12. ray compton

    Thierry isn't Banksy!Mr.Brainwash gets sued!more on the mystery of"Exit Through The Gift Shop". RT @soundonsight

  13. Francis Gosselin

    On the existence of Mr. Brainwash (via @sound_on_sight) #banksy #underground #creative

  14. Laurent Blais.

    Mr. Brainwash existe pour vrai… preuves à l'appui: (via @sound_on_sight)

  15. Sound On Sight-Ricky

    AWESOME ARTICLE on #BANKSY -putting all rumors to rest
    Chasing Mr. Brainwash: the Final Word on #ExitThroughtheGiftShop

  16. Jim Carey says

    Just to point out in the name of factual accuracy – for despite many people’s disbelief, Exit Through the Gift Shop is a documentary that cares about such things – Space Invader is not British as the above article states, he is French. And Theirry Guetta visited his cousin in France not in England. I think you’ll see the film is clear on this if you give it another viewing……

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