So far the early trailers for The Adventures of Tintin: The Secret of the Unicorn haven’t really impressed many people. Even worse, Spielberg’s trailer for War Horse was pretty much rejected from just about everyone including his biggest fans. To be fair Spielberg is a director who makes family films and makes them bigger and usually better than most Hollywood filmmakers. We also have to keep in mind that we’ve seen great marketing for what turned out to be some horrible films (Battle L.A. anyone?), and bad marketing for what turned out to be great movies.
The studios are still in early stages of marketing The Adventures of Tintin, so there is still a lot of hope. Below is the latest image to pop up online. The still does look pretty and extremely detailed and colorful, so maybe the studio just cut up a bad trailer? Time will tell.
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The Adventures of Tintin: The Secret of the Unicorn combines the stories found in Le secret de la licorne and Le trésor de Rackham Le Rouge and was adapted by Edgar Wright, Joe Cornish and Steve Moffat.