The Nintendo Entertainment system was released in 1985 and retailed for $199 in the U.S.. The standard package included an 8-bit graphics console and two classic game controllers. Other bundles featured the NES Zapper along with the supported NES game Duck Hunt. If you were one of the luckier kids, your parents shelled out a few extra bucks for the Deluxe Set which featured all of the above, but also included the optional Robotic Operating Buddy, or R.O.B.. Nintendo released 17 launch titles, the first of 30 ‘black box games’, and they included 10-Yard Fight, Baseball, Clu Clu Land, the aforementioned Duck Hunt, Excitebike, Golf, Gyromite, Hogan’s Alley, Ice Climber, Kung Fu, Pinball, Soccer, Stack-Up, Tennis, Wild Gunman and Wrecking Crew. But of all these games, gimmicks and accessories, it was Super Mario Bros. that put Nintendo on the map, selling a record forty million units worldwide and becoming the best-selling game of all time for a single platform for approximately three decades, until Nintendo’s Wii Sports took that title. Super Mario Bros. would go down as one of the best and most influential video games ever made, and the pioneer of the Super Mario game dynasty. Thirty years later, and Super Mario Bros. holds up as well today as it did when released. Gamers are still discovering its secrets, and it continues to charm new generations of kids. In honor of 30 years of greatness, I’ve decided to take a trip down memory lane…
Mario remains the most recognizable character in video-gaming but before Super Mario Bros. came along, he played a supporting role in Shigeru Miyamoto’s Donkey Kong, the 1981 arcade hit drawing from a wide range of inspirations, including Popeye, Beauty and the Beast and King Kong. The young graphic artist who’d never designed a game in his life decided that story would come first and the gameplay would be designed around it. After losing the license to Popeye, Miyamoto decided his Sailor-Man would become Jumpman, a carpenter leaping barrels and scaling a construction site to rescue his girlfriend Lady, who is kidnaped by a giant ape. Lady was renamed Pauline, Jumpman became Mario and the ape was of course Donkey Kong. Miyamoto developed the scenario and designed the game alongside Nintendo’s chief engineer, Gunpei Yokoi, and the damsel in distress scenario would provide the template for countless video games to come. Donkey Kong was the first example of a complete narrative told in video game form, and like 1980’s Pac-Man, it employs cutscenes to advance its plot. Miyamoto changed the industry by using graphics as a means of characterization, and since its original release, Donkey Kong’s success has become firmly rooted in American popular culture. Miyamoto’s characters quickly appeared on cereal boxes, television cartoons, and dozens of other places and a lawsuit brought on by Universal City Studios, declaring that Donkey Kong violated their trademark of King Kong, only further helped keep the ape in the spotlight. Jumpman barely registered but Kong became so popular that in the game’s sequel Donkey Kong Junior, Mario was given the backseat and played the role of a whip-wielding protagonist who kept Kong’s son captive and repeatedly tortured the poor lad (just one of the many times Nintendo and Mario have angered the good people of PETA).
In 1983, Mario was finally given his own video game, with one condition – he had to share the spotlight with his younger brother Luigi. The game was Mario Bros., a platformer in which the Italian-American plumbers, set out to defeat creatures invading New York City from the sewers below the Big Apple. The inspiration came from Joust, an old-school co-op game where players worked together in order to progress through levels by defeating groups of enemy knights riding buzzards. It was the start of something big, and nobody, including the execs over at Nintendo could foresee just how big it would become. But it was in 1985 when Mario got his big break. Mario became the official mascot of Nintendo and helped save the entire video game industry with Super Mario Bros. – a game that essentially pioneered the side-scroller as we know it while setting the template for countless games that followed. Mario and Luigi left New York City behind, and the Mushroom Kingdom became their new home.
Super Mario Bros. featured something that many games of the time didn’t have. It was populated with a plethora of unique enemies including Goombas (a species of sentient mushroom/owl hybrids), Koopa Troopas (a fictional race of turtle-like creatures), Koopa Paratroopers (flying Koopatroopas), Buzzy Beetles (turtle-like creatures with fireball-resistant shells), Piranha plants (that attack from within pipes) and the Hammer Brothers, a pair of giant twin-brother turtles who attack Mario by tossing hammers and jumping between rows of bricks. In the other levels you’ll find Bullet Bills (giant bullets), Lakitu (a mysterious turtle who rides clouds through the skies) and underwater creatures like the unpredictable flying Cheep-cheep fish and annoying Bloobers (squids). Of course, the most formidable opponent of all was Bowser– a creature inspired by the turtle-demon kappas of Japanese folklore and awaits in the final castle of the game in Level 8-4.
One of the most amazing aspects of Super Mario Bros. is the game’s extraordinary level design in which Mario or Luigi must walk, run, or jump through various roadblocks throughout the levels comprised of bricks, underground pipes, menacing oceans and foreboding castles. Miyamoto’s motto was that a game should be easy to learn but difficult to master – one of the defining aspects of Super Mario that made it popular amongst dedicated gamers and casual players alike. Each castle grows increasingly difficult, and there are hidden warp zones that transport Mario or Luigi to higher levels – but if a player takes the incorrect routes, he will be transported back to the beginning of the level. Meanwhile, the clock ticking down at the corner of the screen becomes your biggest enemy. Chases and races are key ingredients for spicing up games and a race against time is perhaps the most exciting, suspenseful kind. Nothing creates on screen tension like an impending deadline or clock that counts down to the final seconds. In Super Mario Bros. time will eventually run out, resulting in an inevitable death.
Super Mario Bros. is celebrated for its intricate levels, colorful characters and intuitive controls, but Koji Kondo’s sinister soundtrack rarely invites a discussion. Sure, just about anyone who’s played the game can whistle or hum the catchy theme song, but I’m referring to the complex score that elevates the game to a whole new level. Unlike any game before it, Super Mario Bros. wasn’t scored by a computer programmer – instead, Nintendo hired a talented composer. Kondo wrote the six-song musical score using only small pianos and yet still managed to create rich musical tapestries despite the limited resources. Koji Kondo’s Super Mario Bros. score not only redefined video game music, but it still resonates thirty years later. It’s easy to take Kondo’s work for granted but had Nintendo not hired a professional composer, the Super Mario Bros. soundtrack might have comprised of nothing more than odd sound-bites and background noise.
Super Mario Bros. quickly became synonymous with the Nintendo Entertainment System and helped the NES become the top-selling console of its time. The video game crash of 1983 was officially over, and the famous brick-busting duo became household names. Super Mario Bros. is one of the most iconic video games ever conceived due to the sprawling level design, clever enemy placement, hidden secrets, optional sub-routes, superb physics, legendary soundtrack and gorgeous sprite-work. All that was needed next, was a sequel.
Nintendo wanted a sequel to Super Mario Bros. and they wanted it fast, both for the Japanese market and for the North American market. The Japanese version eventually became known as The Lost Levels, but Nintendo decided this version‘s difficulty exceeded North American skill level and asked Miyamoto to develop an entirely new game for the players in the West. Only Miyamoto was busy focusing his attention on finishing The Legend of Zelda for the Famicom and so they needed a quick and easy solution. They found one in Yume Kojo: Doki Doki Panic (Dream Factory: Heart-Pounding Panic) – a game that followed a family of four on a quest to rescue kidnaped children in a strange fantasy land. What started out as a prototype for a vertically scrolling, two-player, cooperative action game, was re-branded. Super Mario Bros. 2 sold ten million copies and was the third highest-selling game ever released on the Nintendo Entertainment System, and Nintendo Power listed Super Mario Bros. 2 as the eighth best game on the NES. Yet, despite these sales and the critical acclaim, many gamers now look back at Super Mario Bros. 2 as a terrible attempt at a Mario game. There are no pipes to warp through, no bricks to smash, no Bowser, and no more stomping on enemies. The story is different, the graphics are different and the game even controls differently, but I believe that Super Mario Bros. 2 still holds merit.
This time around, players were given the option to play as four characters: Mario, his brother Luigi, the mushroom retainer Toad and the pink-clad princess, Peach. Each character has their own unique abilities and the pick up and throw mechanic was fresh for the time. Mario possesses his usual strength, speed and jumping skill while Luigi is capable of leaping further, carrying him past long vertical distances. Miyamoto also made him noticeably taller than Mario, and Luigi no longer looked like a clone of his older sibling. He now had his own distinct personality and character traits. Meanwhile, Super Mario Bros. 2 made Peach and Toad stars as well. Toad’s best asset is his reflexes, allowing him to pick up enemies and throw vegetables faster than the other characters. And Peach is able to hover in the air, making her easier to control when bouncing from platform to platform. Another novelty of Super Mario Bros. 2 is, its enemies. Even though it wasn’t originally meant to be a Mario game, many characters making their debut (such as Shy Guys and Bob-ombs) became staples of later games in the series. And the use of bombs to clear roadblocks – magical keys to open locked doors – and potions to open portals to bonus worlds – all made for a refreshing change to the usual Mario formula. Regardless of not being originally intended as a Mario game, Super Mario Bros. 2 was able to stand on its own merits and remains a true classic.
Super Mario Bros. 3 is a timeless masterpiece, full of innovation, surprises and will forever stand the test of time.
It didn’t take long before Miyamoto finished his work on the Legend of Zelda and returned to serve as the director overseeing Super Mario Bros. 3, a proper sequel in which everyone’s favorite Italian plumber embarks on a quest to save Princess Toadstool and the rulers of seven different kingdoms from the antagonist Bowser and his children, the Koopalings. Super Mario Bros. 3 had a ludicrous marketing campaign which included that famous commercial in which the camera zooms out from space to reveal the population of North America huddled together in color-coordinated outfits to create a mien of Mario, all while chanting his name. But the commercial was just a big tease. It didn’t reveal any game-play and Americans wouldn’t get their first look at the newest Mario title until the climactic final battle in the Hollywood film, The Wizard, about a trio of kids who make their way to a national Nintendo video game championship for a grand prize of $50,000. Its inclusion in The Wizard served as a sneak preview and generated a high level of anticipation in the United States prior to its release. Many called the movie a 90-minute commercial for the game – but if that was the case, it was the most expensive piece of advertisement ever made. And it worked.
By 1993, the game had sold 4 and 7 million units in Japan and the United States respectively and in the United States alone, the game generated over $500 million in revenue for Nintendo. In 2008, Guinness World Records listed it as the best-selling video game to be sold separately from a system, and reported worldwide sales of over 18 million copies, including the ports. Super Mario Bros. 3 remains the highest-grossing non-bundled home video game to date, having grossed $1.7 billion, adjusted for inflation. But money aside, Nintendo promised and delivered the best 2D platformer of all time.
Super Mario Bros 3 is often considered to be the best video game of the 8-bit generation. In my opinion it is, and it is also the best game in the Super Mario series. It’s a timeless masterpiece, full of innovation, surprises and will forever stand the test of time. It also became the NES swan song. Super Mario Bros. 4 would emerge under a new name and on the Super Nintendo System instead – but that’s something I’ll discuss some other time.
– Ricky D
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