Harmony Korine directs an ad for Indian megacorp Mahindra

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Harmony Korine (Gummo, Trash Humpers) is no stranger to directing commercials. Previously he worked with Liberty Mutual and Budweiser, not to mention making a short film/promotional video for the fashion company Proenza Schouler. Now he is back at creating another ad, this time with Danny Boyle’s regular cinematographer Anthony Dod Mantle. The ad is titled Rise, and created for Indian megacorp Mahindra that’s involved in everything from automotive to agriculture.

via AdWeek

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